Attention: Bill Butler, Tim Moses and Tommy Williams

Thomas Conner • Feb 01, 2013

I experienced a lot of nostalgia last night while attending SouthernAlpha’s inaugural Spark Nashville at 3rd and Lindsley. Listening to the panel discussion with Marcus Whitney and Nicholas Holland, I was fascinated with the stories of these “pioneers of the industry” when I happened to notice the familiar profile of Bill Butler in the balcony. If I were in a movie, the scene could not have been better scripted. For there, hovering with saintly presence above these “old” gents in their reminiscing about the old days (early to mid 2000’s) was a true visionary for technology in Nashville before there was any awareness of any kind by most anyone. How could this be, you might ask? Pull up a chair. Pour yourself a beverage. Raise your hands, clasp your hands with fingers intertwined and, with your best Wayne’s World flashback impersonation, come back with me....”doodl-oodl-oo, doodl-oodl-oo, doodl-oodl-oo, doodl-oodl-oo........”


August 2, 1993. Telalink Corporation was established by Timothy Moses, William Butler and Tommy Williams. While the debate remains to this day which company was the first Internet Service Provider in Nashville, I would put forth this date as one of the earliest known dates for the launch of a fresh start-up with the intent of networking computers for retail purposes. It is true that I have frequently commented that Telalink was the first Nashville-based ISP and, well, it’s my blog so prove me wrong, blog readers!


Bill, Tim and Tommy had already launched Telasar Consulting after they graduated from Vanderbilt and had made a name for themselves in Nashville as Mac experts, installing hardware and software, offering technical support to users, rollerblading onsite to provide whatever service the client needed. Bill and Tim’s geekdom goes back even further to their days at Battleground Academy in the 80’s when they successfully networked their computers by way of some innovative hacking that I am sure they absorbed through some cosmic phenomenon, not unlike what one may have encountered in “War Games,” “Weird Science” or “Real Genius.” Ah, the 80’s. 


Telalink was launched with about $50,000 from friends and family and the primary use of those funds was to launch a service that would allow for computers to connect to other computers through an elaborate configuration of modems, routers, hubs and a cat named Feisty. While Feisty was not essential to the operation, she/it did provide for plenty of entertainment at 110 30th Avenue North, Suites 5 and 6, Bill, Tim and Tommy’s personal living space, geek hangout and workplace. 


Telalink was nearly a bust. Remember, our good friend, the Internet, really didn’t reach Nashville until 1994. The problem at Telalink was that the technology was primitive, the connections were complicated, the phone company (yes, there was only one and it was known as BellSouth) was uncooperative, and the market was hardly educated. And, as much as they knew about computers and how to connect them, that whole “running the business” part of the business was occasionally an oversight.


Not long after the money ran out, the AMEX was run up and the Telasar funds were being diverted to cover the costs that Telalink was causing, Sprint came-a-knockin’ on Nashville’s door in the summer of 1994 with dedicated pipes to “the backbone.” Our heroes, sensing an opportunity, signed up for a 64K connection before the local Sprint sales rep. had a chance to learn just what she was selling. Meanwhile, the boys had already been learning about browsers (or browser at the time- Mosaic) and the oh-so-sexy HyperText Markup Language (HTML). Programming a site on the World Wide Web was quickly becoming the thing that the hip geeks were doing.


By August 1994, With Sprint connection in hand and a cheap ad in the back of the Nashville Scene (yeah, the famous back page ad section which included some of the more unsavory opportunities) advertising “Internet Access for $35/month, 60 hour Limit,” telalink.net was born. Yes, “.net.” Any schmoe could apply for a “.com.” but “.net” was the more elite suffix, signifying that you were an Internet company. Nashville, meet the Internet. Internet, I believe you know about Nashville by virtue of a previous introduction by Vice President Gore. Yes, indeed, the “Information Superhighway” is here!


To be continued..... 


By Thomas Conner 16 Sep, 2014
As the summer of 1999 neared an end, so, too, did the independent life of Telalink Corporation. A “novel-thick” merger agreement with PSINet was nearing its final draft stage. Amidst the fine details being reviewed and re-reviewed, the Telalink leadership had to settle on a few things before we could sign the agreement and close the deal.
By Thomas Conner 02 May, 2014
In the summer of 1999, PSINet was performing its due diligence prior to the acquisition of Telalink and it provided our first insight into one of PSINet's more colorful personalities - our soon-to-be new boss.
By Thomas Conner 05 Dec, 2013
Fourteen years after Telalink was sold to PSINet, the story behind the deal offers an intriguing look into how a Nashville-based Internet service provider navigated its way through the "speed-dating" process that ultimately resulted in its acquisition.
By Thomas Conner 24 Oct, 2013
It's kind of like high school- who likes whom; who's doing what to get whose attention; whose parents are allowing whom to do what and when with each other. Except no curfews and everyone wanted the geeks.
By Thomas Conner 27 Sep, 2013
Telalink was on its way to hitting $1 million in sales that fall. To celebrate, I called a surprise meeting one evening, announced that we had officially become a $1 million company and invited everyone for dinner at Amerigo’s by way of the longest stretch limousine that I could find in Nashville. The million dollar sales mark was such a landmark, and yet, we felt that we were just at the beginning. It was hard to look beyond Nashville with all of the opportunities in front of us.
By Thomas Conner 30 Aug, 2013
Meet a few members of the Telalink Sales team from the 90's. Enough stories for a television series.
By Thomas Conner 29 Jul, 2013
In which "All-you-can-eat" internet service for $19.95 is introduced in 1996 and forces the Telalink team to become the "business internet" provider in Nashville...and we get free moving labor.
By Thomas Conner 14 Jul, 2013
This is a story about how some basic accounting and being part of the most intriguing industry in the world paid off for the Telalink peeps.
By Thomas Conner 17 Jun, 2013
A brief commentary on the evolution of technical support at Telalink Corporation. Just remember that Bill was phenomenal in many other areas.
By Thomas Conner 20 May, 2013
My first day at Telalink Corporation, October 11, 1995, was fascinating. I had not been in the office for more than an hour when I received my first phone call. Actually, my desk, computer and phone were not actually set up yet so Mary Watkins, Bill’s mother, took the call. “It’s someone from the Winchester Police Department. Evidently, the neighbor whom you paid to clean out your basement and garage broke into your house and stole a window air conditioner,” said Mary. “The policeman wants to know if you want to press charges.” One of my neighbors was battling a drinking problem. When he was sober, he was a great guy. When he got drunk, he became somewhat mischievous. I gave a hundred dollar bill to another neighbor who agreed to be the escrow agent. If neighbor #1 (the beer lover) cleaned the basement (it was really a cellar. This was a century old house that had belonged to my grandmother) and hauled off all of the trash, neighbor #2 would transfer the $100 to him. Neighbor #1 performed to expectation. Neighbor #2 paid neighbor #1. Evidently, neighbor #1 then proceeded to liquor store #1 and perhaps liquor stores #2, #3 and #4 where he proceeded to convert the $100 into another form of liquid asset. He imbibed the rest of the day and found the courage to claim a small window air conditioner as a bonus. Neighbor #2 was able to watch neighbor #1 break into my house and find his way to a second floor bedroom before the commotion erupted during the air-conditionerctomy. “No need to press charges,” I said. “Tell him to put the AC back and stay out of my house. I’m about to rent it out and if he does something like that again, I’ll have to take a more punitive approach.” Sadly, my new renter proved to be a colorful enough character in her own right but I will save that for another day. Much was happening at Telalink in those days. Joel Moses was dedicating his weekly column in the Nashville Scene to all things Internet. He was giving Telalink plenty of good coverage and Channel 4 (WSMV) traded out commercial spots (“Internet! Twice the Speed! $35!”) in exchange for their own website and access. In fact, not long after the web came along, local news stories about porn on the web were gaining in popularity. It seemed like Tim, ordained by the Nashville media as the foremost authority on Internet porn, was always on the news, discussing the latest trends in the more salacious content on the ‘Net. Bill once commented that he knew that we were on to something when pornographers, gamblers and churches all wanted on the Internet. By this time in the story, Tommy was out, although he was still in. Still an equal shareholder with Tim and Bill, and still a resident of 110 30th Ave N, Tommy decided that this was no life for him and he opted to take a full time job with Vanderbilt. Not long after I arrived, we all agreed that the best arrangement was for me to simply buy him out. That would free him of any responsibilities as a principal and it would validate the importance of my position, not only as the financial officer, but hopefully as leader, negotiator, organizer, and strategist. For example: Issue #1: ITS Communications found out about Telalink and approached Bill about reselling Telalink service as its own service in the Nashville market. Telalink would get paid $10/month per customer. ITS would sell and support the service. While this sounded like an easy deal, ITS sold the hell out of the service and, if I am not mistaken, they sold it unlimited internet access, a still-new concept. Telalink customers were only allowed 30 hours a month but that was soon doubled to keep up with the competition. You see, unless we had an available phone number for every customer to be able to dial into our service at the same time, the first hapless soul to dial in when all of the lines were occupied would get a busy signal. Remember the early ads “no busies?” So, part of the challenge was to limit usage and kick people off after a certain amount of time online. We also gambled that not everyone would dial in at the same time. However, when ITS private-labeled Telalink service, the model was nearly blown up because they were selling accounts faster than we could add phone lines and ITS support was terrible. Back then, customers needed a lot of help, and some luck, to get online. Telalink had created an installer kit that got users set up and it included a free version of Netscape Navigator. ITS customers started to figure out that they were actually just dialing into Telalink and, because they could not get adequate assistance from ITS, they would just call us. Bill was not happy with the arrangement so I read the contract that they signed. It looked pretty simple to me. All we had to do what was give ITS 60 days notice of our intent to cancel. So, I wrote a letter to ITS, referenced the agreement, sent it overnight and added that we would only agree to renew at $35/month per customer. We got an instant response. They argued that this was the same price at which they were selling the service and this would kill their model. We agreed but showed no signs of letting up. If I recall, we were able to triple our ITS revenue for about 4 months while slowing down our phone line orders to a more reasonable level, not that Bellsouth was cooperating with our requests anyway (see paragraph 5 of http://www.thomasbconner.com/post/2013/02/28/whats-an-internet-again.582282). ITS decided to leave us and we were happy to dissolve our association. Suddenly, we had plenty of capacity to grow our customer base. Issue #2: As I recall, Bob was traveling back and forth to “Convent Place” quite a lot in my first few days at Telalink. Part of the reason was related to sheer brilliance. Telalink worked a deal with Charles, the owner, who had converted an old convent into an eclectic assortment of offices, yoga, banquet space, etc. The deal was that we would feed the entire building with a big pipeline of dedicated internet access and then break out lines to individual subscribers throughout the building. It would be a very cool amenity- one of the first “wired” buildings in Nashville...and Telalink’s margins would be very attractive. The not-so-brilliant part was the idea that we would move half of our personnel to Convent Place. Now, at the time, Telalink occupied two condos, conjoined by an enclosed upstairs landing. That’s a total of two kitchens, 4 bathrooms and total of 7 rooms (one was already our server room) that could be used for office space/work stations. Why would we need to split up our team and occupy space in another building? While it first appeared that we had no room, it was also true that Tim and Timmy still lived there. Bill moved out and his bedroom became our shared office along with Scott Holden, “aka Splotchy.” To learn more about Splotchy, go here . In addition, Vanderbilt friend, Dave Tempero (currently IS Business Manager for Network Systems at Nintendo), had his consulting business, Sector 3, operating out of one of the rooms. Finally, there was one more consulting company called Nvision, owned by Shawn Yeager, and I really never knew him or what his company did. He was sort of like Lazlo from Real Genius. Ever so often, I would see Shawn come and go with nothing more than a “Hey, how are you?” and then he would disappear. My point was that it seemed really important to me that we should try to work near one another (i.e. in the same office space), at least until I got a little more familiar with the basics- the who, what, where, when, why, and how of Telalink. In other words, it might be time for some other folks to move out so that we would have enough room for Telalink staff. No move to Convent Place. Issue #3: No insurance. None. On anything or anyone. All I can say is that the first insurance sales person who cold-called me was a lucky man. Until I could get a business commercial liability policy, workers compensation insurance and health insurance coverage for everyone, I went to bed dreaming of catastrophes, injuries and other unsavory workplace disasters that would render Telalink to the status of defendant or debtor. Issue #4: No staff meetings. What I remember were one-on-one conversations and debates between Bill and Robert Beckett, Bob and Robert, Bill and Bob, Splotchy and “the fat guy,” as he was occasionally called and almost everyone had some kind of crude comment to share with Tim in the event that Feisty (Tim’s cat) pooped on a cable or someone’s work area. Izzy, the other office cat, was generally well liked, as was Feisty, but Feisty was unbelievably artful in her fecal distributions throughout the office. I decreed that we would have weekly, face-to face meetings and, accordingly, would take notes. This proved to be a challenge. First, Bob spoke too fast. Secondly, it seemed like everyone spoke in code with letters: TCP/IP, HTML, ISDN, T1, T3, FTP, 56K, 28.8, Bitsurfr, blah, blah blah. At one point, in the midst of a spirited debate between Bill and someone, probably Bob or Robert, his passionate argument boiled down to one Shakespearean moment when he declared, “The Radius MUST authenticate to the Sparc!” He even used hand gestures. I had scribbled indecipherable comments throughout our first staff meeting but there was one thing that resonated, “The Radius must authenticate to the Sparc.” I thought to myself that if there is one thing that you take away from this meeting today, you will believe with all of your heart and all of your soul that the “Radius must authenticate to the Sparc.” The moment came for the scribe to report what was said earlier about something so I re-read my notes. “Bob said something about something that I did not understand. Bill disagreed. Robert disagreed with Bill but said Bob was wrong too....Let’s see, something, something, something and, oh, Bill says, ‘The Radius MUST authenticate to the Sparc.’ That’s really all I got.” Everyone laughed. It must have been funny. Don’t ask me why. Seventeen years later, I still don’t know what they were talking about. By the way, Robert Beckett is now Services Technical Leader for Cisco Systems. You can see him, still talking code, here.  Our meeting adjourned and we reconvened at either Harvey Washbanger's or Rio Bravo. I forget which but it HAD to be one or the other.
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